Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.
Now you should really be worried if you depend on search engine especially Google for incoming traffic on your site or blog. If you use WordPress for your site/blog like I do, then the 3 plugins that I am talking about are really essential so that you don’t lose out on mobile traffic which will – as the readings go and predicted by so many – overtake the desktop traffic come 2015. Here are the 3 essential plugins for WordPress if you don’t want to get left behind when it comes to Google Mobile SERP.
W3 Total Cache
W3 Total Cache is probably the most essential Wprdpress optimization plugin which not only improves your website speed but also saves your bandwidth to a large extent. As per Google’s guidelines especially post 21st April’s update for mobile search, increase in website load speed will lead to higher rankings in Google Search. The same is also true for Yahoo, Bing, Baidu and Yandex W3 Total Cache plugin considerably increase server performance and reduces the download times and also reduces resource usage from the WordPress site.
A picture is worth a thousand words and we all know how powerful it can be when used appropriately in a post. ‘Smush it’ is an ideal plugin for travel bloggers or for that matter any blogger you know how to add weight to their blog with images.
Images could really slow down your blog/site when it comes to rendering for search robot. You might even know but the images that you used in your post may be slowing down your site considerably.What the WP Smush.it plugin do is that it meticulously scans every image you upload – or have already added to your site – and reduces the file size that is the unnecessary data from the image file thereby increasing the page load time.
Rocket Lazy Load
This is probably one of the most essential plugins for wordpress when it comes to mobile SEO especially if you have a travelblog or you share photos. What lazy load does is that it reduces the page load time considerably. By considerably, I mean more than 50%.
My mobile page speed for a post which was 7 on Google’s page speed insight increased to more than 70 when I installed this plugin. For large images that I use or for that matter any travel blogger or photographer use for their post, loading them on mobile device becomes a problem as the actual image is downloaded for rendering even the resized image. With lazy load this doesn’t happen as the images outside of viewport are not loaded until user scrolls to them.
WordPress SEO by Yoast
Not essentially for mobile optimization, Yoast does allows you to optimize your post for search engine – be it desktop or mobile device – by showing you the keyword inclusion in key places such as title, URL , content and meta description. Always remember though that you can only have one focus keyword for a post. Be sure to include as many variations and long tails and LSIs in your content though.
For the optimization, I’d advise that instead of uploading an image and then resizing it to fit your template, always resize your image first through MSPaint or Photoshop. It is also advisable to save your picture in as low size as you can by using the ‘Save for Web & Devices’ feature in Photoshop. An image – for web optimization – shouldn’t exceed the file size greater than 50 Kb.
There may be several other ways to optimize your WordPress site for search but these I believe are some of the most basic way to take it through. Do let me know if I have missed out on something ‘essential’.
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